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You Bet
The Betfair Story
by Colin Cameron- Author: Colin Cameron
- ISBN: 9780007277018 (0007277016)
- Language: english
- Genres: business
- Format: paperback, 320 pages
- Publisher: HarperCollins UK
- Release date: May 4, 2009
About The Book
The fascinating story of a huge international business success story, and how one company has created legions of new gamblers and changed the worlds of gambling and sport forever. A betting exchange is an internet company which provides gamblers with an online marketplace in which they can bet with each other. Betting exchanges now account for a third of all betting in Britain. Betfair is the world’s preeminent betting exchange, with 90% of the global market. Betfair oversees five million bets each day — 10 times greater than the volume of the London Stock Exchange trades.
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